How to Lead Nurture: The Essential Traits of Effective Campaigns

Nurturing leads seems like a pretty straightforward concept: a business captures a user's information via form, and creates an email campaign geared around converting that individual into a customer.

But what does that process actually look like? What separates so-so lead nurturing from winning nurturing that actually converts?

Read more: How to Lead Nurture: The Essential Traits of Effective Campaigns

Are You Creating "Purple Cow" Sites?

You may be familiar with Seth Godin's best-seller “Purple Cow (Transform Your Business by Being Remarkable)”. If not, I highly recommend you read the 143-pager.

The basic concept behind it is how to differentiate yourself from the rest by being remarkable. If you see a black-and-white cow, there is nothing remarkable about it, BUT if you see a purple-and-white cow, THAT is different! I ask you: “How many purple cows have you seen?”

Read more: Are You Creating "Purple Cow" Sites?

Are You Listening To Your Client?

Freelancing is a great way to recognize yourself and become your own innovator. Yet, with the freedom and joy that come with being a free agent, also come challenges. Freelancing is all about connections, with your client first of all, and then with the globe via your client. Establishing good rapport with a client to ensure future business is a MUST if you have to deal with customers directly. Here are some principles to achieve this.

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Easily Build Joomla Components with Component Creator

component-creatorDuring the last 8 years, developers have created 10,000's of components for Joomla.

Some of the work involved in creating an extension can be fairly tedious. There are installation packages to build, database tables to created and layout files to generate.

Component Creator from Jensen technologies allows you to automate all of those tedious tasks. It will help you to create your own installable components without typing a single line of code.

Here's how Component Creator works:

Read more: Easily Build Joomla Components with Component Creator

Delivering Joomla Email via Mandrill

joomla-mandrillWe send almost all of the emails from OSTraining via a service called Mandrill.

Why would we use a 3rd party to deliver the email that our site creates? 

In a word: Deliverability. Mandrill is run by the team at MailChimp and their entire business revolves around making sure that emails get delivered, rather han hitting the spam folder. We think that more of our site's users will get our emails if we rely on Mandrill. We weren't able to track stats with Joomla's default emails, but with Mandrill our deliverability is around 98.5%.

Here's how to use Mandrill on your Joomla site.

Read more: Delivering Joomla Email via Mandrill

Changing Your Joomla Template Background

Joomla rotate backgroundLately, I've received requests to implement a feature that will change the background of a website on each page visit.

I have to admit, it took me some time to learn how to do it by myself. I thought about sharing my experience with a larger audience.

This step-by-step tutorial explaining how to achieve this using a real template in a real situation.

Read more: Changing Your Joomla Template Background

TinyMCE is Much Improved in Joomla 3.2

Joomla TinyMCE 4Joomla 3.2 is shaping up to be one of my favorite Joomla updates.

There are some headline improvements such as the Joomla AppStore and also Versions for articles.

There are also some useful smaller improvements. One such improvement is the move from TinyMCE 3 to TinyMCE 4.

Read more: TinyMCE is Much Improved in Joomla 3.2

Retina.js: Support Retina Images in Joomla

retina jsYou can blame it on the iPad 3.

Ever since the launch of the iPad 3, really high resolution images have been a requirement for looking great on larger screens. 

Webdesigners have had different reactions to need for high resolution images, but the most common practice is to create two images:

Read more: Retina.js: Support Retina Images in Joomla

New! 3-Month Template Club

 

A New Joomlashack Product

Not sure what template you want? Our NEW Template Clubs make choosing a template an easy proposition. Because with one of our new Clubs you obtain access to ALL our templates for a great and affordable price - starting for $45 for a 3 month Subscription.

Read more: New! 3-Month Template Club

Akeeba Backup and Amazon Web Services

Akeeba BackupBacking up your site is an essential task, but it can also be difficult to do.

The best tool available for backing up your Joomla site is Akeeba Backup.

In this tutorial, we're going to show you how to use Akeeba to backup your site to a remote server. For security, your backups need to be kept on a completely different system than your site.

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