The Joomlashack Blog
What came first: the Chicken, the Egg or the Buyer Persona?
- Written by Steve Burge Steve Burge
- Published: 26 February 2014 26 February 2014
So you're beginning to put together a killer inbound marketing campaign. What are the first questions you start asking yourself? Is it about the goals of the campaign, the nitty gritty details, the budget, the deadline?
While those questions all need to be answered, the best place to begin is asking yourself who do you want this killer inbound marketing campaign to reach? You can create amazing content all day, every day, but if you don't know who you want to be seeing and reading it, the battle could already be lost. By targeting everyone, you could essentially be reaching no one. No bueno. Therefore I give you, the buyer persona in inbound marketing.
Read more: What came first: the Chicken, the Egg or the Buyer Persona?
Facts and Figures of Marketing Automation [Infographic]
- Written by Steve Burge Steve Burge
- Published: 24 February 2014 24 February 2014
Interested in the world of marketing automation?
This awesome infographic from Capgemini Consulting has some pretty eye-opening figures about how much marketers are investing in Inbound, what it's accomplishing, and more!
Read more: Facts and Figures of Marketing Automation [Infographic]
Important Webdesign Trends we've Noticed
- Written by Joomlashack Joomlashack
- Published: 24 February 2014 24 February 2014
The web industry moves so fast that it's no surprise that the web design trends change every year. If you are wondering what this year will bring when it comes to web design and development, it's time to learn some of the top predictions. You'll find that you have already noticed a few of them in use!
No More Stock Photography
Many people see stock photography as cheesy or even spammy, so it's no surprise that no one wants to look at it anymore. If you want people to take your websites seriously, say no to stock photography. Of course, that doesn't mean you should forego images altogether.
Customizing Kunena BBCode buttons
- Written by joedson silva joedson silva
- Published: 23 February 2014 23 February 2014
Joomla!'s template override mechanism offers wonderful flexibility with relative ease. If you've ever done this, you know it's a simple matter of copying a core file into the right directory under your template's html directory.
Kunena is no exception although with a slight twist. For example, if you want to do your own thing for the reply/edit page, you would copy the file
A Winning Strategy Behind Joomla Landing Page Forms
- Written by Steve Burge Steve Burge
- Published: 20 February 2014 20 February 2014
It's probably one of the most delicate points of the conversion process, yet many marketers give it the least amount of thought: The Landing Page Conversion Form. Believe it or not, there is a rhyme and reason for how to develop your Joomla landing page forms for the most success.
Let's take some time to break down the strategy of what makes a good Joomla landing page form and how we can develop yours for maximum success.
Read more: A Winning Strategy Behind Joomla Landing Page Forms
Voyage - A fresh adventure for digital navigation
- Written by Oscar Rodas Oscar Rodas
- Published: 20 February 2014 20 February 2014
A new Responsive Joomla 3.2 Template
Voyage is glamorous and flexible responsive Joomla Template. The fresh design will lend itself to an adventurous and intrepid travel, corporate or personal website.
Warm and Vivid Color Look
What would life be without colors? Colors are what bring joy and happiness to our every day activies. Colors permit our imagination and feelings to converge into a marvelous sensation. Sensations mixing warm and vivid colors in Voyage will make your clients feel the freshness in a digital navigation.
Read more: Voyage - A fresh adventure for digital navigation
The Wright Framework from Joomlashack
- Written by Steve Burge Steve Burge
- Published: 17 February 2014 17 February 2014
In previous tutorials, we've covered other Joomla template frameworks: Gantry from Rockettheme and T3 from JoomlArt.
In asking around the OSTraining roundtable about other frameworks, one that was consistently mentioned was the Wright framework from JoomlaShack.
This tutorial will cover the installation and overview of Wright.
The Inbound Marketing Blogs You Need to Be Reading
- Written by Steve Burge Steve Burge
- Published: 17 February 2014 17 February 2014
Video on building a blog with Joomla
Are you looking to learn Inbound marketing? The blogosphere is the absolute best place to get started. This list will show you which educational publications you should be frequenting!
Read more: The Inbound Marketing Blogs You Need to Be Reading
Key Tips for Creating Your First eBook
- Written by Steve Burge Steve Burge
- Published: 11 February 2014 11 February 2014
As I'm sure you know, one of the main lead conversion drivers in an Inbound Marketing strategy is great quality content. However, if you've never created an ebook before, it can be a bit confusing exactly how to put together your first one.
No worries, in this blog we will cover some of the most common questions and tips to keep in mind when creating your first ebook download.
The Big Reason Inbound Campaigns Fail
- Written by Steve Burge Steve Burge
- Published: 07 February 2014 07 February 2014
If you're planning to invest in Inbound Marketing, there's something you need to know.
It's not a popular thing for an Inbound marketer to say, and it's not the most motivational thing you'll hear today, but it's important.
Are you ready? OK.