Online marketing has a reputation as a fickle business, but somehow the real experts in the field never seem to have trouble drumming up fresh business. Is this just good fortune? No! It's a matter of skill and experience!
When it comes to landing pages, industry veterans know they can get the best results by using Joomla to manage a wide array of different, effective landing pages.
The Role Of Landing Pages
Well-designed landing pages play a crucial role in any effective online marketing funnel. They are typically straight up "call to action" tools that ask visitors to take a big step towards becoming paying customers. In order to be useful, a good landing page should be a persuasive and convincing argument that presents the visitor with a clear value proposition.
The best landing pages aren't overflowing with multiple arguments and tons of evidence; they concentrate on answering a single crucial question for the potential customer as convincingly as possible. To this end, a landing page needs to be carefully crafted to maintain its laser-like focus from the introductory title down to the last line of the sign-up form.
Why "Landing Pages" Should Always Be Plural
While aiming at a specific niche is a smart online marketing strategy, there are few products and services that are actually limited to solving a single problem for a single sort of customer. The same solution usually works for a variety of problems. Considering the single-minded focus of a good landing page, though, how can a marketer capture a wide variety of potential customers and direct them further down the sales pipeline? The answer is to use multiple landing pages, not just one! Most modern marketers use "personas" to define their ideal customers, and most campaigns end up aiming to engage multiple personas. The best way to do this is to build a targeted landing page for each persona being targeted.
Managing Many Pages With Joomla
Of course, as soon as a marketer starts building parallel flow into his or her marketing funnel (i.e., collecting different customers from different sources through different landing pages) the overall complexity of the campaign increases dramatically. This is why a content management tool like Joomla becomes crucial in any advanced marketing campaign.
Joomla makes it easy for marketers to track multiple landing pages and ensure they remain consistent. In many cases, the same content can add value to different landing pages, and maintaining the same style across all landing pages is crucial for building brand identity. Both of these tasks are a breeze with a good Joomla implementation. The right plug-ins can even eliminate potential pitfalls like duplicate content penalties in these situations.
Integrating Analytics With Content Management
Another advantage of Joomla is its great flexibility when it comes to plug-ins and extensions. A good suite of marketing tools can make it even easier to manage multiple landing pages effectively. Real-time Joomla analytics record and report on the effectiveness of different landing pages, making it clear which approaches are working and which are coming up short. This allows marketers to evolve their campaigns over time and make them ever more effective.
The Virtue Of Constant Tinkering
Once a marketer has a good grasp of the real potential offered by Joomla, he or she will be able to maintain and improve a wide stable of different landing pages. Different pages can be used to chase different customer personas and also to float "trial balloons." New content, new layouts, and new approaches can be safely piloted without interrupting a working marketing strategy.
The new tools that prove effective can then be easily applied to all of the landing pages feeding potential customers into the pipeline. The end result is a highly flexible, durable landing page network that delivers consistent results and drives plenty of sales.
Although a good Joomla implementation can play a huge role in all aspects of an online marketing campaign, its power to manage and manipulate landing pages can't be overlooked. Savvy marketers know that keeping close tabs on their landing pages is the best way to keep the customers (and therefore the profits!) rolling in.