Inbound marketing may seem like one of those things that are very difficult to learn, but that is not the case at all.
As long as you have all of the right materials, it should be fairly simple for you to get the hang of things.
If you are ready to learn more about this concept than ever before, take this quiz.
Questions
Showing a different version of a site to search engines as you offer humans is called phishing. True or False?
False. This practice is actually called cloaking. This can get you banned by search engines, so do not attempt this.
Direct mail is a form of inbound marketing. True or False?
False. Sending direct mail to people is a form of outbound marketing.
The redirect code for a page that has moved to a new permanent location is 301. True or False?
True. if you arrive at a page that has this code on it, that means the original content has been moved to another place.
A landing page should have at least 3-4 calls to action. True or False?
False. When people arrive at a landing page, there should be one clear call to action. Providing more than that can be quite confusing.
The best thing about inbound marketing is the fact that it is free of charge. True or False?
False. If you thought that inbound marketing was free, you were absolutely incorrect. It takes a good amount of money to create a solid, successful plan.
Identifying your audience is an essential part of inbound marketing. True or False?
True. There is no way to be effective when selling products and services if you have no idea who your audience is. Knowing this will help you determine the right methods for keeping them interested.
It would be useless to pay a firm to handle your inbound marketing. True or False?
False. Hiring someone to get it right the first time is actually a great idea. This is world's better than wasting time and energy trying to do things yourself after trying and failing several times.
Clickthrough rate is measured by impressions/clicks. True or False?
True. This is absolutely correct.
Page titles should be no more than 50 characters in length. True or False.
False. The number is actually less stringent; you can put a bit more. Ideally, you should not create titles with more than 70 characters.
Social media sharing buttons are a form of inbound marketing. True or False?
True. This is a great way to drive more traffic to your site. With the eve-growing popularity of social media sites, overlooking this idea would be a huge mistake.
Content marketing and inbound marketing are the same thing. True or False?
False. While content marketing is a very important part of inbound, it does not encompass the entire concept. It is actually a fairly small part of the whole.
So, how many of these did you get correct? If you answered all or most of these correctly, you are probably ready to get started on an inbound marketing plan if your own. In the event that you did not do so well, don't be discouraged.
After reading over this information and making sure that you fully understand it, you should be prepared to utilize all of your new knowledge.