Digital world moves at a very fast pace. When Facebook was growing at a breakneck speed, Instagram burst on to the world stage and people found a new way to share photos.

Similarly, when instagram was gobbled up by Facebook, Snapchat came on the scene and quickly gathered more than 100 million users.

Who knew, the world needs another messaging app when WhatsApp was launched in 2009.

There were already many messaging apps on the scene but WhatsApp was different and it currently boasts more than 700 million active users.

The point is you cannot survive in today's world with static digital marketing strategy. You need to constantly reinvent and improve your digital marketing strategy to remain competitive in today's business environment.

The good news is that there are tools available to help you quickly test and implement any changes to your marketing campaigns.

If You Can Measure It, You Can Improve It

The famous management guru Peter Drucker famously said that you can't improve what you can't measure. To be successful in today's competitive environment, you need to test various strategies and you need to test them quickly. In digital terms, it means that you need to micro analyze all the elements of your traffic.

When it comes to inbound marketing, there are a number of channels that you can use to attract potential clients. However, more often than not, only a few channels are worth the effort. Therefore, you need to have a tool that can track the overall performance of all of your inbound marketing efforts.

Based on the results of your efforts, you can prioritize your time and budget on channels that are working for you. It will also help you in repositioning your strategies for channels that are currently not working.

You can improve your digital marketing strategy only if you are able to measure the impact of all of your inbound efforts.

Lead Nurturing

The final goal of any marketing strategy is to increase revenues. However, one needs to move the customer through various stages of the digital marketing funnel to convert a lead into a paying customer. There was a time when capturing the leads and then sending them the required information was enough.

These days, consumers have a lot of information to deal with. Therefore, you need to make constant efforts to be in touch with the captured leads. This is where lead nurturing comes into picture.

Drip email campaigns are one of the most effective ways to nurture your leads. Just keep sharing informative content and eventually, the leads will convert.

For efficient lead nurturing, you need to have a tool that allows you to set up drip campaigns and also allows you to move the leads in to various lead nurturing channels based on set criteria.

Keep Testing and Tweaking

As mentioned above, change is the only constant in the digital marketing world. To remain one-step ahead of your competitors, you need to constantly reshape your marketing strategy. The best way to test your strategies to create lots of landing pages and tweak the landing pages based on conversion rate.

It is important to keep testing even when you have found a winner. There are a lot of spy tools available today. You need to assume that your competitors are always spying on your marketing campaigns. Therefore, you need to use a tool that allows you to quickly create, optimize and measure the performance of your landing pages.

Overall, constant testing is essential and having the right tool to constantly test and tweak your marketing campaigns is the key to remain at the top. We have created jInbound to help businesses automate a significant part of their digital marketing efforts. With the help of this Joomla component, you can quickly test and tweak your marketing campaigns and remain ahead of your competitors.