Believe it or not, but back in the day, marketing was centered around advertising in offline magazines and newspapers or cold calling businesses out of nowhere.
In today's digital age, these marketing tactics and strategies are like dinosaurs. This is due to the Internet and its increasing adoption rate.
It seems like everyone and their grandmother is now using the Internet for all kinds of reasons. Not to mention, smartphones, tablets, and other consumer devices are hitting the market at a feverish pace.
Because of the potential, businesses of all kinds are utilizing the Internet and implementing effective digital marketing strategies into their marketing mix.
Having poor digital marketing strategies in place can turn your entire marketing into a flop.
Below we will discuss some of the key tips that you should remember when creating your next digital marketing strategy.
1. Tracking and Analytics Are King.
If you are not tracking where your customers are coming from then you will never know how to most effectively market to them. It is incredibly valuable to know exactly where your ideal customer comes from and what makes your customer visit in the first place. By placing proper analytics within your marketing funnel, you will be able to find out all this and more.
2. Focus On Content.
Traditional advertising and marketing is becoming increasingly ineffective due to the consumers mindset rapidly changing. Consumers, more than ever, are being turned off more and more from the interruptive style communication. As a marketer, you must give the potential customer exactly what they want and are looking for right then and there. That is, interesting and informative content that will help them make a purchasing decision. Content is also becoming increasingly important for search engine marketing purposes as search engines are now pushing high quality content and social sharing as main indicators for high rankings.
3. Multi Channel Communication.
Gone are the days of relying on a single marketing medium for customer communication. Customers are now utilizing more mediums than ever. It is important to be exactly where your customers are. That means creating informative and effective channels on all of the mediums that your customers come from. You can start by trying to understand your target customer, figure out where they are and/or come from, and position yourself there.
4. Create Videos.
Videos are one of the most underutilized digital marketing channels. It is incredible how many people undervalue video marketing. Consumers and people love watching videos. By utilizing videos, you can share tons of content in a more personal way. Always try to create fun, exciting, relevant, and informative videos about your products. This will give customers more ways to take in your content and establish trust.
As you can probably see, keeping up with the dynamic marketplace can be extremely challenging for just about anyone. Unless you are a huge business, you are likely going to need to automate some of the tasks involved in creating an effective digital marketing strategy. Lucky for you, we created just the product to help you do that. Our product jInbound is a Joomla component that will help automate a lot of your digital marketing efforts for you. That way, you can focus on the stuff that really matters like creating amazing content and engaging prospective customers.