List building is one of the most important parts of creating unlimited business opportunities, creating a relationship with your users and ensuring your online business remains profitable.

A major part of inbound marketing is building a list of email subscribers.

In fact, many of the most successful online marketers list it as the single most valuable asset that has contributed to their continued success.

Taking the time necessary to build your list, creating automated content with valuable, useful information is essential to long term online success.

How Does An Email List Help My Online Business?

A list is an important marketing strategy that online marketers use to promote new products or businesses, and drive users to new posts on their various sites. It can mean instant traffic and attention for new content, products or ventures with no need to pay for advertising or wait for search engines to rank content.

A carefully managed list can be an ongoing, long-term source of income, providing you with a sure way to grow your online empire quickly and efficiently.

How Does Inbound Marketing Help Build A List?

Inbound marketing is content conscious, focusing on providing useful information and answers to your clients questions on every post.

Using your blog as a source of valuable, free information that helps your users with real world problems by providing actionable information creates an environment that is important to effective list building. Offering free products, updates, or other hooks that are relevant to the information on your blog will provide the incentive to generate leads and turn visitors into subscribers.

If a visitor on your site finds information that is valuable, engaging, unique and easy to understand, they will most likely want more, and providing them with a way to stay abreast of new information, products and insights are something they will most likely be interested in.

Providing a hook or incentive provides the final push to get them to take the plunge, signing up and effectively growing your list. Make sure the product you provide is as promised, and that the quality is on par with the rest of your site.

What Do I Need To Start Growing My List?

Other than quality content to drive traffic to yuor site, there are three key steps to follow to effectively grow your email list and in turn, your business:

1. An email management system to provide you with a way to manage your list. We recommend AcyMailing for a Joomla-related solution and MailChimp for enterprise-level metrics and features. In Joomla, you'll need to create a sign-up form for whichever mail system you provide:
   1. Mailchimp — Signup for a free account at Mailchimp and create mailing list signup form in MailChimp. Grab the embed code for the sign-up form from MailChimp and use this to create a new, custom HTML module in Joomla.
   2. Acymailing — install the extension, create a list, and configure the Subscrption module (view full video instructions).
2. An optimized landing page to engage and foster your leads, providing higher conversion rates with optimized content. In Joomla, follow these simple steps
   1. Create an article that has all the hallmarks of a great landing page.
   2. Create a single article menu item for the landing page.
   3. Assign the Joomla module (MailChimp or Acymailing) to the menu item for your landing page.
3. Drive traffic to your landing page via your existing communication channels (such as social media or a list of existing customer Emails) and by placing a call-to-action on your blog.

Inbound marketing is one of the most effective ways to build your email list, providing you with a quick way to generate leads and market new products for free. Developing an effective list building strategy will provide your business with the tools needed for long term success, as well as a way to quickly communicate with your users. Quality landing pages are an essential part of turning users into leads and subscribers.