Inbound marketing is a concept that involves driving new leads to your website. If your boss is struggling with this, it can have a negative impact on the future of the business. Here are seven things you should let your boss know if you want to impress him and save the company.
People Dislike Being Interrupted
When you call people over the phone to market your products and services, they are required to take time out of their day in order to entertain you. Inbound marketing is the best way to market because this is not a factor. People are able to navigate to your site and view your content on their own time.
Inbound Marketing Is Measurable
One issue that many bosses have is not being able to see where their money goes. Traditional marketing strategies, like phone calls and magazine ads are not very measurable, which means that it is hard to tell how many people are actually reeled in using these methods. Inbound marketing is totally measurable. This will give your boss the opportunity to pour more money into things that work well and pull back from those that do not.
They Can Get Noticed By Google
Google is the most popular search engine in the world, which means that all businesses should try their best to get recognized by them. When people search key terms in an effort to find a business, they tend to find the top results more appealing. SEO is a big part of inbound marketing. This is when you optimize your website in an attempt to appeal to search engines. The higher you are in the rankings, the more money your business will make.
People Of All Ages Love Social Media
Social media sites are some of the most popular places online. People of all ages flock to these sites every day. It is important for any business who wants to succeed to integrate these sites into their inbound marketing plan. Many businesses make the mistake of believing that only younger people visit these sites, but more and more older people are logging on each day.
Inbound Marketing Is Cheaper Than Outbound
Money means everything when it comes to business, so make sure that you let your boss know that inbound marketing is a money saver. While they cannot expect to invest pennies and have a bundle of success, the methods employed are generally less expensive than those used when performing outbound marketing tasks. You can attract the same number of people, if not more, while spending less.
They Can Sit Back And Relax
Your boss can rely on the team to make most of the inbound marketing decisions. As long as the work is delegated well, they can sit back and relax while the team does most of the work. Sure, there will be some things that need to be approved and signed off on, but there will be a huge decrease in the amount of work they will need to do.
There Will Be More Solid Leads
When you are doing outbound marketing, you have to be concerned about approaching a person at the right time. Inbound marketing means that people will come to you, so there will be more solid leads. Traditional marketing is more of a guessing game, but when people are in charge of approaching you it is clear that they are already interested.
Instead of sitting back and allowing your boss to flounder, you should share all of this information. This will definitely impress them and help you get far ahead of the pack.