Marketing your Joomla website is essential, but there are a number of mistakes that many marketers make.

These things can slow the growth of your online business, and lead to a lack of sales and poor performance.

This article will cover the 5 main mistakes that will destroy a good website.

1. Keyword stuffing

This is a very bad tactic, but many people are still using it. It used to work to increase search engine rankings, but can now get the site penalized in the Google rankings.

While it is a good idea to add keywords to your meta tags and description, never over-do it or make it unnatural.

2. Too many adverts

Presentation and appearance is vital to building a loyal tribe of customers and readers who follow your advice. As such, you need to have credibility and be seen as offering good advice.

When you fill your sidebars will endless adverts, it sends out the wrong message, and turns people away. Instead of this, focus on offering great content, and have a strong message that is reflected in everything you produce.

A few adverts, which are well placed, are fine and will add to the usefulness of the blog, but don't be seen as a spammer. Remember that positioning is key when it comes to digital marketing.

3. No Unique Sales Position

Your website is competing with hundreds of others in the marketplace, so you need to have something that distinguishes you. This can be done in a number of ways.

One way to do this is by setting up your website in a unique manner, such as offering an incentive to potential customers, or by specializing in a certain aspect of the market.

It is vital that you don't copy another competitor if you want to be successful. Instead you need to stand out and be different so that you become the authority in the marketplace.

4. Poor links

Not all links are created equal. This means that having lots of links from other websites can actually have a negative impact on your website.

Studies have shown that Google will penalize websites with a lot of unrelated links. Guard the links that you give out, as well as those that you accept.

Instead, only look for link partners that have high quality and high traffic websites in a related market. These will enhance the value of your website in the eyes of your readers, and Google.

5. No signup form or call-to-action

Websites that don't collect the email addresses of visitors are throwing away money. This is one of the biggest mistakes that digital marketers make.

It is important to have a way to capture the email address of people who land on your website but do not buy a product or service from you. You can offer a free product as a way to get more sign-ups.

For Joomla sites, consider these extensions to make a basic form:

• Breezing Forms
• Chronoforms
• RS Forms

Ensure that the 5 big marketing mistakes are not present on your Joomla website. Eliminating these mistakes can quickly help you gain more traffic and more sales.