When it comes to inbound marketing, there are countless myths floating around. These falsehoods can negatively affect your success if you choose to believe them.
Here are 20 of the most common myths about this type of marketing, as well as the truth behind them.
1. Inbound Marketing And SEO Are The Same
SEO is all about driving traffic to your site, while inbound marketing involves taking the traffic you receive and using it to create solid leads and make more sales.
2. Inbound Marketing Is A Fad
While it may seem this way, the reality is that it takes the core values of any marketing strategy and makes them more scalable.
3. Any Business Can Benefit From This
Unfortunately, this is not the case at all. Inbound marketing can be quite costly, so it is not a good idea for businesses that have a small, strict budget that they have to adhere to.
4. Costly Software Is Unnecessary
There are some people out there who balk at the idea of paying a large amount for software. While you can buy inexpensive ones, it is not likely you have the best possible results.
5. You Only Need One Person To Execute Your Plans
Inbound marketing involves things like SEO, content writing and project management, so you will need a few people in your corner.
6. Great Marketing Guarantees Increased Sales
You will probably notice many more leads after you start your inbound marketing campaign, but this is not a guarantee that you will make any more sales.
7. Only Young People Should Be Targeted
Many older people are logging onto the Internet; it makes sense to target them as well.
8. Content Creation Is The Key
This is one small part of inbound marketing. While it does play a part in attracting leads, there are other things that are more tantamount.
9. You Should Never Reach Out To Customers
While you may not have to reach out as much as you would with outbound marketing methods, like social media, there will be times where it would benefit you.
10. Results Will Happen Quickly
You may see more leads streaming in, but inbound marketing involves the cultivation of new business relationships, and that can take time.
11. No Other Marketing Is Necessary
It will still be necessary to continue other forms of marketing if you want to have the best outcome.
12. Social Media Pages Negate The Need For A Website
Even if you have an account on all of the leading social media sites, you will still need to have a main website.
13. All You Need Is White Papers
Yes, you will need these, but that does not mean that this should be your only focus. Publishing white papers is just the beginning.
14. Inbound Marketing = Content Marketing
Just as you were told earlier about SEO: Content marketing is a part of inbound marketing, which is the bigger picture.
15. There Are Formulaic Secrets Everyone Should Know
What works for your business may not work for the nest and vice versa. Inbound marketing tactics need to be customized to fit your needs.
16. Your Niche Is Not Interesting
If you are selling something useful, there are people who are waiting for you to answer their questions. There is no subject in the world that has zero interest.
17. Building A Great Website Is Enough
Once your site is up and running, you will need plenty of work to gain leads and sales. This is where inbound marketing comes in.
18. Social Media Is Unnecessary
These sites are some of the most visited on the Web. Ignoring them would be a big mistake.
19. Inbound Marketing Is Simple
There are so many components to a great inbound marketing strategy. There is nothing easy about that.
20. Blogging Is A Fad
This is a great resource that should be added to your marketing plan. As long as the world turns and great content exists, blogs will be there.
Now that you have the truth about inbound marketing, you can use this information to strengthen your campaign. You have the potential to increase your sales tenfold by taking this advice.